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International Design Day '25
Some say we already have enough. That we moved too fast, made too many things. But we’re not here to shame creation.
The conversation around “more” often slips into blame. To us though, the problem isn't wanting more. It’s not thinking enough about what, why, and for whom.
Honestly, we don’t think the world needs to be saved by another anti-something poster design. But we do think the world can be shaped more deliberately without questioning the value of design itself.
Outlandish optimism, for us, is not the hope that things will magically get better. It’s the act of aligning form to context, again and again, even when the context keeps shifting.
Thomas Cole “View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm” (“The Oxbow”)