Unikorns Agency won the Red Dot Award in Brands & Communication Design

Having our work recognised by the Red Dot Jury means a great deal to us, especially for a project of this scale and ambition.

With more than 30 years of history behind it, Chroma needed a brand system that would carry its experience and reputation forward while giving the company a stronger, more recognisable presence. We developed an extensive visual language and brought it to life through a large-scale rollout spanning Chroma’s digital platform, marketing, communications and everyday brand applications.

The system was shaped and refined through real use, gradually turning what had once been a collection of separate outputs into one distinctive and consistent brand experience.

We want to thank the Chroma team for their trust and close collaboration, and every member of our team who brought their thinking, craft and care to the project.

And of course, we encourage you to take another look at the winning case study.