GITEX Global: Our First Experience

Arriving at GITEX, we quickly realized the sheer scale of the event. GITEX is massive – a sprawling landscape of technology, innovation, and people from all corners of the world. At first, we thought a single day would be enough to scope out interesting companies and make some connections. But the deeper we ventured, the clearer it became: if you’re here for leads, preparation is non-negotiable. This isn’t a stroll-and-chat kind of event; it’s an ocean of potential, but one that requires a map.

One of the biggest surprises was the regional focus. While positioned as a global event, GITEX had a clear emphasis on the Gulf market, with many exhibitors from India, Pakistan, and China aiming to build partnerships locally. Despite our more Western focus, the experience was valuable in showing us just how these regional dynamics shape conversations and goals. GITEX is a major entryway into the Gulf markets, and it was fascinating to gain a better understanding of how businesses in this area are rapidly evolving.

Everywhere we turned, AI was the name of the game. This event revealed a noticeable shift: the once-predominant conversations around blockchain and Web 3.0 had been replaced by a new, seemingly universal fascination with artificial intelligence. Nearly every company had an AI angle, whether it was the core product or a supportive feature, and this trend was impossible to miss. It raised the question – is AI here to stay, or is it the latest in a series of passing tech fads? Either way, it was interesting to see how deeply integrated AI has become in such a short time.

For design agencies, the tech-heavy focus of GITEX posed its own set of challenges. Development partners were in abundance, with an entire section devoted to tech partnerships, but creative agencies were relatively scarce. While this underscored the dominance of tech-driven solutions in the region, it was also a learning moment for us. We came to realize that positioning ourselves effectively at such events is critical, especially when design isn’t front and center. This insight has us seriously considering GITEX Europe next year, where we’re curious to see if the atmosphere and audience lean more towards design and creativity.

A standout experience was the Digital Cities Pavilion, where the UAE and Saudi Arabia showcased projects with a scale and ambition that left us in awe. The exhibit was a testament to how seriously these regions are investing in urban and technological transformations. For a design agency, it was a moment of inspiration – seeing our industry’s possibilities on a grand stage, and reflecting on how we might contribute to projects of this scope in the future. These displays weren’t just impressive in size; they exuded vision, dedication, and a tangible excitement about the future of urban life.

One of the most memorable parts of our visit was meeting our client, Wireless World, in person. After viewing their impressive booth, we took a break to catch up over lunch, sharing updates and enjoying a more personal connection beyond the usual screen time. Moments like these remind us that design is about the people, the drive, and the shared vision behind every project.

Our team’s hard work on Wireless World’s brand identity and exhibit materials had come to life beautifully. Kudos to Jakub, Violetta, Maryna, Volha, and Żenia – the creatives behind the booth. Their dedication turned the booth into a powerful brand presence in a crowded pavilion, and the pride we felt seeing it live was unforgettable.

With GITEX Dubai now under our belts, we’re looking forward to exploring GITEX Europe next year. The energy, the networking, and the exposure to new markets were invaluable, and we’re curious how the European edition will differ. For anyone considering GITEX, we’d say this: prepare thoroughly, make connections with intent, and, most importantly, be open to learning about diverse markets and trends. GITEX is a vibrant showcase of what’s next, and it’s a journey worth making if you’re looking to expand your horizons.