We've just released a new case study – Clickl

Sure thing, every client treats his business in a special way. But when they talk about their vision with passion and a sparkle in their eyes, it hits differently.

Clickl’s activity lies in the real estate industry. Of course, it should be clear what they do, but relying on property photos solely wasn’t enough for this project.

The stakeholders made it very clear that they don’t sell square meters – they allow people to find their homes and are building a community. And this is a significant difference that had an impact on the entire project.

Good brand identity starts with cool ideas and a nice visual direction. But great identities are the result of removing the unnecessary and revealing the core values. A strong identity doesn’t start with inventing something that doesn’t exist.

The task was interesting but also challenging – we needed to highlight the importance and make it personal without being misleading. We couldn’t let Clickl look like some tenant's community, it’s still a real estate company.

We had several metaphors in mind to base the identity on as we were looking for a powerful symbol that would help us to tell a story.
Story? It clicked again.

It was like a burst and then everything became crystal clear. We didn’t want Clickl to be just a point on someone’s life timeline, we wanted it to be a part of the story. Again, they don’t just sell houses.

Home plays a huge role in our lives. It’s the place where we laugh, cry, dance, love, and change our lives. It’s the place where we, people, write and live our own stories. That’s the metaphor we needed and that felt natural for Clickl.

Suddenly everything became clear to us. Not obvious, but distinct. Touching personal stories, softness in shapes and colors, and a reassuring communication style sounded like a perfect combination. These were not the only means we relied on but this was a launch point.

We’re happy to start a new cycle of project stories and encourage you to stay tuned.

Meanwhile, check the case study here.