The goal was to develop a brand identity emphasizing naturalness and a human-centric approach for Rentree.
Rentree is an expanding network of high-level and fully furnished apartments across Europe that are available on a subscription model. It’s almost like a long-term lease but better. Every Rentree member has a personal assistant that helps them if any questions or requests come up.
The platform's and mobile app are designed to be user-friendly, with clear navigation and simple language. Its branding is sleek and modern, with a clean and minimalist design that emphasizes the high-quality apartments on offer.
Rentree's design collaterals assets are sleek, modern, and visually stunning. The use of high-quality photography showcases the beauty and luxury of the apartments on offer. These assets are testament to the platform's commitment to delivering a premium and highly personalized rental experience for its members.
It was a pleasure combining different yet close design directions to bring something truly fresh.