Goal was to redesign a logo, create the whole brand identity that has been applied to the website and web app, and design multiple materials for online and offline use.
Testportal is an AI-powered skills and knowledge assessment software, serving 2.5M+ business and educational users worldwide. And we're super-excited that we helped them to dress up in a new style to gain even more customers.
Brand identity uses split complementary palette. The main place take green tints and shades to create a feeling of freshness and motivation. Also, Testportal shows environmental awareness which is also reflected in green brand colors. Yellow and lilac are used as accent colors to support the greens and bring variety and liveliness to the color palette and website.
For brand typography we’ve chosen Aktiv Grotesk. It’s a great grotesque that looks good in every possible use case: both online and offline, from headings to short copy and mid sizes. It’s also a font family that supports over 130 languages including Arabic, Hebrew, Greek, Cyrillic, and so on. It’s a beautiful, perfectly crafted typeface that can cover all needs of a modern company.
Photos take an important place in Testportal identity since they illustrate their users. Also, we included suggestions regarding photos in Testportal brand guidelines. Photos should utilize natural color palette, be clean, bright, attractive, and have a warm feeling.
We applied a new style to both online and offline materials and got a bunch of social media posts templates, presentations, and other things for everyday company use.
As we all know, a website is often considered an the entry point to the universe of company services. That’s why we reinvented the website and developed it from scratch.
We’ve designed, developed, and configured the CMS in the way that allows the Client and marketing team to build new pages from a huge set of custom blocks.
We’ve studied initial Client’s requirements and thoughts, made our own exploration, and came up with suggestions based on the necessary improvements and nice-to-haves that would be safe for current users.
We created the design system that consists of various components and their states, as well as different typography or color rules.